Hermes

Recently I saw an article online that was discussing how technology can be used to sell a product in real life. As I wondered how this was possible I came across a video. Hermes, the French fashion house, recently used the combination of video and timed wind (possibly small fans or vents) to create the illusion that the female in the video was literally moving the silk Hermes scarf draped in front of the screen. The affect is beautiful and highly appealing, giving the product this dreamy and desirable quality. If you were to ask me, I would say that this form of advertisement is genius. I think that designers will soon be incorporating technology into their design methods more as time passes.

This installment will run until January 19th and was created by renowned Japanesse artist, Tokujin Yoshioka.

-A